efore globalisation became a buzzword in the business world, Tupperware was already a worldwide presence, making a difference to millions of lives for over 60 years thanks to the innovative storage products and an extremely attractive business opportunity. The past few years, however, have seen the company make tremendous inroads into becoming a true global entity.
In December 2005 Tupperware Corporation changed its name to Tupperware Brands Corporation to reflect the Company's increasing product diversity following the purchase of Dallas-based BeautiControl in 2000 and the 2005 acquirement of the Sara Lee Corporation's direct selling business.
These acquisitions were in line with the Company's corporate strategy to add premium consumable items to their product category mix. They also boosted the Company's global portfolio to eight champion brands and changed the Tupperware Brands Corporation into a multi-brand, multicategory, direct sales conglomerate with a worldwide sales force of over 2 million.
Despite Tupperware Brands' rapid and astounding growth, however, the Company's mission and passion to enlighten, educate and empower customers and their families remains the No. 1 priority.
Enlighten
To share insights & provide products
and knowledge that make life simpler and more enjoyable for families.
Educate
To provide smart, simple solutions that enable customers to save time, money and effort while leading active and healthy lives.
Empower
To promote secure and joyful living by
maximising the ease and quality of life..
To date, the Tupperware Brands portfolio of direct selling companies incorporates Tupperware, BeautiControl, NaturCare, Nutrimetics, Fuller Cosmetics, Nuvo, Avroy Shlain and Swissgarde - each with their own product lines, sales methods and structures for the markets.
Five of these world-class brands have found their way to local shores, thanks to Tupperware Brands Malaysia and Singapore. They range from beauty and personal care products (BeautiControl), a premium choice of cookware (TupperChef) and household cleaners (TupperClean) to healthcare necessities (NaturCare).
